Content Writing
Get found with high intent content creation from IntelSEO.
Become the authority in your industry by creating written content for user intent.
Content Writing
Our Services
Blog Writing
Target new traffic by developing a content strategy that targets new users through subjects and topics relevant to your industry.
Website Content
Combining on-page SEO with relevant industry content is a powerful tool. We write and produce rich text to help you rank through search.
Imagery & Graphics
Content without the imagery and beautiful graphics? We make you stand out from your competition and invite readers to stay.
Content Is Key!
Growing a website for organic search results starts with strategy. We build pillar content, cluster articles, knowledge & FAQs, keyword density, trending topics and understand how to link them together. Expand your online audience today!
Get startedWe Write For Lots Of Business Sectors
Invest in your company through content creation
Healthcare Industry
Creating content tailored to the healthcare industry not only attracts a targeted audience seeking reliable information but also improves your website’s visibility in search engines, driving organic traffic. This specialised content encompasses a wide spectrum, including medical treatments, wellness practices, pharmaceuticals, healthcare technology, regulatory compliance, and public health initiatives, offering valuable insights to a diverse range of readers within the healthcare ecosystem.
Luxury Products
Developing content specialised in the luxury product industry not only captivates a discerning audience seeking premium experiences but also enhances your website’s visibility in search engines, driving targeted traffic from affluent consumers. This exclusive content encompasses opulent goods and services across various sectors, including high-end fashion, luxury automobiles, fine jewellery, exquisite travel experiences, gourmet dining, and bespoke services, providing affluent readers with valuable insights and curated recommendations in the realm of luxury.
Recruitment Industry
Crafting content specific to the recruitment industry can significantly boost traffic to your website by providing valuable insights into hiring trends, job market analysis, and effective talent acquisition strategies. This niche content covers a broad array of topics, from candidate sourcing, resume screening, and interview techniques, to employer branding, diversity and inclusion initiatives, and the latest innovations in HR technology, catering to a diverse audience within the recruitment and HR community.
Psychology & Counselling
Creating content centred around psychology and counselling, especially in the context of digital courses, can be a powerful tool for driving traffic to your website. It not only appeals to individuals seeking mental health resources and self-improvement but also establishes your platform as a trusted source of expertise. This specialised content covers a wide range of topics including mental health awareness, therapy techniques, self-care practices, and insights into various psychological conditions, offering valuable guidance to those seeking personal growth and emotional well-being through digital learning experiences.
Packaging Industry
Developing content tailored to the packaging industry is instrumental in attracting a new audience seeking insights into the latest trends, sustainable practices, and innovative solutions in packaging design and production. This niche content encompasses a wide spectrum, including materials innovations, eco-friendly packaging options, regulatory compliance, branding strategies, and supply chain optimisation, providing valuable knowledge to professionals within the packaging sector and related industries. Additionally, such content enhances your website’s visibility, positioning it as a go-to resource for those looking to stay updated in this dynamic and evolving industry.
Local Businesses
Local businesses, ranging from neighbourhood boutiques to family-owned restaurants, typically provide a wide array of essential services and products tailored to the specific needs and preferences of their community. These offerings often encompass everything from artisanal goods, freshly prepared foods, and unique handcrafted items, to specialised services like plumbing, electrical work, home repairs, and personal care services. By creating compelling content that highlights these offerings, local businesses can effectively communicate their value to their target audience, fostering a strong sense of community support and patronage. This not only drives foot traffic to their physical location but also encourages online engagement, helping them thrive in today’s competitive marketplace.
Popular Questions
We address the most commonly asked content questions from company owners seeking a marketing strategy to reach a new audience and outpace the competition.What Is Cluster Content?
Build Authority Through Digital Content
Clustering content under one category is a strategic approach that can significantly contribute to building authority online for your business. By organising related content into a cohesive category, you create a centralised hub that showcases your expertise in a specific field or industry. This not only enhances user experience by making it easier for visitors to find and navigate relevant information but also establishes your brand as a credible source of knowledge within that particular domain. Search engines tend to favor well-organised and specialised content, leading to improved visibility and higher rankings in search results. Consistently providing valuable and in-depth content within a specific category demonstrates a depth of knowledge, fosters trust with your audience, and positions your business as an authoritative voice, ultimately contributing to a stronger online presence and heightened industry influence.
What are pillar articles?
Strategic Content For Marketing Approach
Creating pillar articles is a strategic content marketing approach that can significantly boost your business’s online authority. Pillar articles serve as comprehensive and authoritative pieces of content that cover broad topics within your industry. By developing these cornerstone pieces, you establish a strong foundation for your content strategy. Pillar articles are typically longer, more in-depth, and cover key aspects of a subject, serving as the main support for related cluster content. Search engines recognise the depth and relevance of pillar articles, often ranking them higher in search results. These articles not only attract organic traffic but also position your business as an authoritative source in your field. Through pillar articles, you showcase your expertise, offer valuable insights, and provide a resource for your audience, building trust over time. This strategic content hierarchy strengthens your online presence and reinforces your business’s position as a thought leader in your industry.
What Is CornerStone Content?
Comprehensive And Authoritve
Cornerstone content plays a pivotal role in SEO strategy, significantly impacting a business’s online presence and search engine rankings. These are comprehensive, authoritative pieces of content that serve as the foundation for a website, covering fundamental topics related to the business’s niche or industry. By creating cornerstone content, a business establishes itself as an expert in its field and enhances its credibility. These cornerstone pieces are usually evergreen, providing timeless value and relevance to the audience. From an SEO perspective, search engines recognise and prioritise cornerstone content due to its depth and comprehensiveness, resulting in higher rankings and increased visibility. Moreover, cornerstone content acts as a hub, interlinking with related articles and creating a thematic structure that not only enhances user experience but also boosts SEO by demonstrating topical relevance and coherence to search engine algorithms.
Can You Explain Keywords?
Meticulous Research To Help Target Users
Understanding the importance of keywords is paramount in navigating the digital landscape effectively. Keywords serve as the foundation of online visibility, as they are the terms and phrases that potential customers use when searching for products or services. Incorporating strategically chosen keywords into website content, marketing materials, and online campaigns significantly enhances the likelihood of being discovered by the target audience through search engines. This not only drives organic traffic but also improves the chances of connecting with individuals actively seeking the products or services the company offers. Beyond search engine optimisation (SEO), keywords play a crucial role in paid advertising, influencing ad targeting and helping allocate resources effectively. By staying attuned to industry-specific keywords and trends, company owners can fine-tune their digital presence, ensuring that their business is discoverable, relevant, and competitive.
What Is User Intent?
Content That Speaks To People
Understanding user intent is paramount for company owners navigating the digital landscape. User intent refers to the underlying purpose or goal a person has when conducting an online search. Recognising and aligning with user intent is crucial for creating content that not only attracts visitors but also engages and satisfies their specific needs. By tailoring content to address various aspects of user intent, whether informational, navigational, or transactional, company owners can enhance the user experience, build trust, and increase the likelihood of conversions. Moreover, aligning content with user intent positively impacts search engine rankings, as search algorithms prioritise delivering results that best match user expectations. Company owners who grasp the nuances of user intent can strategically shape their online presence, providing valuable solutions that resonate with their target audience and ultimately fostering a more successful and user-centric digital strategy.
What Are White Papers?
Understanding policy and legislation
The significance of white papers is crucial for company owners seeking to establish thought leadership and drive business growth. White papers are in-depth, authoritative documents that delve into complex industry topics, providing valuable insights, analysis, and solutions. For company owners, producing white papers demonstrates expertise, offering a deep understanding of industry trends and challenges. These documents serve as powerful tools for educating prospects and existing clients, showcasing a company’s thought leadership and commitment to staying at the forefront of its field. Beyond establishing credibility, white papers can be effective lead magnets, capturing the attention of a targeted audience interested in in-depth information. Additionally, sharing white papers through various channels, such as email campaigns or social media, enhances brand visibility and positions the company as a go-to resource within its industry.
Content Writing FAQs
Businesses often know they need better content, but they’re not always sure what type of writing will help them grow or how SEO fits into the process. These FAQs explain how our content writing service works, what’s included and how professionally written, optimised content strengthens your rankings, visibility and brand voice. If you’re planning new pages or upgrading your existing site, this section will give you the clarity you need.
Why is high-quality content important for SEO?
Search engines rank websites based on clarity, relevance and expertise. High-quality content helps users understand your services while giving search algorithms the signals they need to trust and prioritise your pages. Strong content improves rankings, increases engagement and converts more visitors into customers.
Do you write content that is optimised for SEO?
Yes. Every piece of content we produce is optimised for the latest SEO standards, including keyword targeting, intent matching, internal linking and semantic structure. We write for humans first, but in a way that search engines can easily understand and reward.
What types of content do you create?
We produce service pages, blog articles, landing pages, product descriptions, local SEO content, technical content and long-form guides. Each piece is tailored to your industry, audience and goals, ensuring your message is clear and your site builds topical authority.
Can you refresh or rewrite existing content on my website?
Absolutely. Many websites have outdated or under-performing content that holds back their rankings. We review your existing pages, identify weaknesses and rewrite or expand the content to meet modern SEO and user-experience standards, without losing your original message or tone.
How long does it take to produce SEO-optimised content?
Most content can be delivered within a few days to a week, depending on length and research requirements. Larger content projects, like full website rewrites or pillar-page strategies—are planned and delivered in stages to ensure accuracy, quality and search performance.
Will you help me choose topics that attract traffic?
Yes. We use keyword research, competitor analysis and search-intent mapping to find topics that drive real traffic and conversions. Instead of guessing what your audience wants, we create content based on demand, seasonality and opportunity gaps in your industry.
