100 Signals To Help Master Your SEO Game


Google’s search algorithm adapts and changes all the time. As an agency, we have to make changes to websites and keep track of current trends to better position businesses online.

We asked ChatGPT to produce 200 signals to help business owners further their efforts for their online brands. Sadly they declined and only gave us 20. However, with a few more top-secret prompts, they decided to produce over twenty categories with one hundred signals for SEO prompts. ChatGPT is not live data but they have a vast range of knowledge from October 2023. If anything, the prompts given are a brilliant guide to help with most of your SEO efforts.

Response from ChatGPT

While listing all 200 in detail might be a bit ambitious, we can certainly dive deeper into each category and explore more specific factors within them. Here are some additional details within each category to give you a broader picture of SEO signals:

Content Quality

1. Depth of Content: Comprehensive coverage of a topic.
2. Grammar and Spelling: Correct use of language.
3. Readability: Easy to read and understand.
4. Originality: Unique content that isn’t duplicated elsewhere.
5. User Engagement: Content that encourages comments, shares, and likes.

Keyword Usage

6. Title Tag: Keywords in the page title.
7. Meta Description: Keywords in the meta description.
8. Header Tags (H1, H2, etc.): Use of keywords in headers.
9. Image Alt Text: Keywords in image descriptions.
10. Keyword Density: Appropriate keyword frequency in content.


11. Link Authority: Quality of linking domains.
12. Link Diversity: Variety of linking domains.
13. Anchor Text: Keywords in the anchor text of backlinks.
14. Link Context: Relevance of the link within the content.
15. Nofollow vs. Dofollow: Ratio of nofollow to dofollow links.


16. Responsive Design: Adaptability to different screen sizes.
17. Mobile Page Speed: Load times on mobile devices.
18. Mobile Usability: Ease of navigation on mobile devices.
19. Mobile-First Indexing: Prioritising mobile version for indexing.

Page Speed

20. Server Response Time: Speed of server responses.
21. Image Optimisation: Properly sized and compressed images.
22. Browser Caching: Storing resources for faster loading.
23. Minification: Reducing file sizes of HTML, CSS, and JavaScript.
24. AMP (Accelerated Mobile Pages): Faster loading mobile pages.

HTTPS Security

25. SSL Certificate: Presence of a secure certificate.
26. Site Security: Protection from malware and hacking.
27. Secure Connections: HTTPS usage for all site interactions.

User Experience (UX)

28. Intuitive Navigation: Ease of finding information.
29. Clear Call to Action (CTA): Prominent CTAs.
30. Low Bounce Rate: Users stay on the site longer.
31. High Dwell Time: Users spend more time on the site.
32. Interactive Elements: Forms, buttons, and interactive content.

Domain Age and Authority

33. Domain History: Clean history without penalties.
34. Domain Age: Older domains often rank better.
35. Exact Match Domain (EMD): Domains that match search queries.

Technical SEO

36. XML Sitemap: Sitemap for search engines.
37. Robots.txt: Instructions for search engines.
38. Canonical Tags: Avoiding duplicate content.
39. Structured Data: Use of schema markup.
40. Clean URL Structure: SEO-friendly URLs.

Local SEO

41. Google My Business: Optimised GMB profile.
42. Local Citations: Consistent NAP (Name, Address, Phone).
43. Local Reviews: Positive reviews from local customers.
44. Localised Content: Content relevant to the local area.
45. Local Keywords: Keywords with local intent.

Social Signals

46. Social Shares: Content shared on social media.
47. Social Profiles: Active social media profiles.
48. Social Engagement: Likes, comments, and shares on posts.
49. Brand Mentions: Mentions on social media platforms.
50. Influencer Engagement: Influencer shares and mentions.

On-Page SEO

51. Title Tags: Optimised titles with keywords.
52. Meta Descriptions: Engaging and keyword-rich.
53. Header Tags: Proper use of H1, H2 and H3 tags.
54. Internal Linking: Links to other pages on your site.
55. Image Alt Text: Descriptive alt text for images.

Off-Page SEO

56. Guest Blogging: High-quality guest posts.
57. Press Releases: Online press releases.
58. Forums and Community Engagement: Participation in relevant forums.
59. Content Promotion: Promoting content on various platforms.
60. Influencer Outreach: Collaborating with influencers.

Behavioural Signals

61. Click-Through Rate (CTR): Percentage of clicks from SERPs.
62. Dwell Time: Time spent on the site.
63. Bounce Rate: Percentage of users leaving quickly.
64. Return Visits: Frequency of return visitors.
65. Direct Traffic: Visitors who directly type the URL.

User Intent

66. Informational Content: Content answering questions.
67. Transactional Content: Content leading to purchases.
68. Navigational Content: Content helping users find specific pages.
69. Commercial Investigation: Content comparing products/services.
70. Local Intent Content: Content for local searches.

Content Freshness

71. Regular Updates: Frequently updating content.
72. New Content Creation: Adding new articles and posts.
73. Historical Optimisation: Updating old content.
74. Trending Topics: Writing about current trends.
75. Evergreen Content: Creating timeless, relevant content.

Multimedia Content

76. Images: High-quality and relevant images.
77. Videos: Engaging video content.
78. Infographics: Informative and visually appealing infographics.
79. Podcasts: Relevant audio content.
80. Slideshows: Interactive slideshows.

Structured Data

81. Schema Markup: Using structured data markup.
82. Rich Snippets: Enhanced search results.
83. Knowledge Graph: Information in the knowledge panel.
84. Breadcrumbs: Navigational aids for users.
85. Product Markup: Information for product pages.

Geographic Location

86. Geotargeting: Targeting specific locations.
87. Localised Content: Content for specific regions.
88. Local Keywords: Keywords with geographic modifiers.
89. Map Listings: Inclusion in map results.
90. Regional Backlinks: Links from regional sites.

Competitor Benchmarking

91. Competitor Analysis: Studying competitor strategies.
92. Content Gap Analysis: Identifying content gaps.
93. Backlink Analysis: Understanding competitor backlinks.
94. Keyword Analysis: Competitor keyword usage.
95. Performance Metrics: Comparing performance metrics.

Additional Factors

96. User Signals: User interactions and behaviours.
97. Content-Length: Longer, in-depth content.
98. Voice Search Optimisation: Content optimised for voice search.
99. AI and Machine Learning: Adapting to algorithm changes.
100. E-A-T (Expertise, Authoritativeness, Trustworthiness): Building a trustworthy site.

These 100 factors give a more comprehensive view of the elements that contribute to SEO. Each factor plays a role in driving traffic and improving search engine rankings.

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