How To Assign An SEO Keyword Strategy For Content Marketing


An SEO keyword strategy is a plan of action that focuses on identifying and optimising the keywords your target audience is searching for on search engines. The goal is to improve the visibility of your website or content in search engine results pages (SERPs) by incorporating relevant and high-traffic keywords.

There are many ways to go about a strategy that works, as so many tools are available on the internet. However, there are two rules when it comes to keyword strategising:

1 Keep It Simple!
2 Start targeting low-value search terms that will bring in traffic to your website.

By keeping any strategy simple, you can avoid producing complicated content. An excellent way to look at any organic SEO solutions is as follows:

Keywords help you define the creative process for content; think of this as the ingredients for baking the cake. The content you produce is the sponge for the cake, and the onsite SEO is the icing. To finish, add some cake decorations and candles. This spreads the content through social media and attracts free traffic from search engines.

6-Step Guide To Help In Developing An SEO Keyword Strategy

  1. Identify the people (target audience) who are most likely to be interested in your products or services.
  2. Conduct keyword research: Use tools like Google Keyword Planner, SEMrush, Ubbersuggest or Ahrefs to identify your business’s most relevant and high-traffic keywords.
  3. Evaluate each keyword’s competition and identify opportunities to rank higher in search results. Does the keyword have a high or low search value attached to it?
  4. Choose a set of target keywords to focus on based on relevance, search volume, and competition.
  5. Use the chosen keywords in your content, such as page titles, meta descriptions, header tags, and throughout the body of the content.
  6. Keep track of your keyword rankings and adjust your strategy to maintain or improve your search visibility.

By developing an SEO keyword strategy, you can improve the visibility and relevance of your content, attract more targeted traffic to your website, and ultimately drive more conversions and revenue for your business.



Case Study

Rather than discussing how to achieve results with keyword research, let’s look at a case study for an agency that wants to target building web apps for new clients.

Tools used:
Ubbersuggest for keyword research – free keyword searches available
Semrush for added variables – paid platform.

Proposed Keyword Strategy

Low volume keyword strategy to form traffic bases for the next six months plus comparable medium and high difficulty search terms. We can look to enhance keywords and traffic over time.

Based on the search term – App DevelopersDevelopment

Keywords Traffic Volume Difficulty
App Developers  590 Unique MEDIUM
App Developers For Startups  30u LOW
App Developers London 260u LOW
App Developer Apps Iphone  140u LOW
App Developer Education  10u LOW
App Developer(s) Company 1K MEDIUM
App Developers UK 880u MEDIUM
App Developers Android  880u MEDIUM
App Developers Near Me?  170u MEDIUM
App Developer Costs?  20u MEDIUM

The table shows a list of keywords that attract low to medium traffic. It’s best to target low and medium-value keywords and work up to high value. Low value means lower traffic, whereas a high value is more traffic.

Related Searches

Long Tail questions search terms that Google recommends. Adding FAQs to your website and providing answers to popular questions can significantly enhance trust and increase traffic and enquiries.

  • App developers Near Northampton
  • App developers UK price
  • eCommerce website design UK
  • eCommerce web design agency
  • Software developer company UK
  • Software developers UK

Related searched queries from Google allow us to target local and national traffic specific to your product and service.

Key search terms recommended for implementation ASAP into some of the service pages.

  • eCommerce Web Design Solutions
  • App Development Agency
  • Software Development Agency – (Location Served – Northampton UK)
  • Bespoke app development – (Location Served – UK).

Trending Content For Targeted Search Terms Using Google Trends

Google Trends is a free online tool provided by Google that allows users to explore the popularity of search terms and topics on Google Search. It provides valuable insights into the relative frequency of search terms and can be used to track the popularity of specific topics over time or across different geographic regions. The platform also provides related search queries and rising topics, which can help users identify new and emerging trends.


Target keywords;

  • App development
  • App developer
  • eCommerce website design

The chart shows existing user search queries and traffic over time.

Trending Related Searches

  • eCommerce Website Design Agency
  • Apple Developer

Proposed Content Plan

The delivery of content should be concluded around the following titles for the next six months to help target low-volume short keywords that will grow the traffic to the website.

*Note – other keywords were also researched for the content suggestions. These align with the business strategy and other target areas. The case study only shows an extract from the full keyword plan.

1 What Is An Ecommerce Website?
2 What A Startup Company Needs To Know About App Development
3 Case Studies Compiled Into Article – App Development 
4 eCommerce Website Studies Into Article – Top Ten Best Ecom Sites
5 Why E-learning Is Important For Corporate Business
6 How To Break Down App Development Costs
7 25 Tips Before Building An E-commerce Website
8 5 Considerations For Corporate Communication Solutions
Why Workflow Management Tools Are Helping Companies Grow
10 The Synergy Between The Digital Delivery Of Marketing & Sales

The case study shows how research from a range of sources can help develop a content strategy for blog articles, metadata and page content that targets actual traffic from SERPs.

A few more tools include: – What questions people tend to ask around a topic. – Questions with sub-questions that people ask search engines.

These tools are great in trying to understand how people are using search engines to seek out the information they require. Once you understand what people want and how they ask questions, you can create content for your business that targets these questions with solutions.

Keyword Techniques To Use

Here are some awesome keyword strategy techniques that can help you improve your search engine optimisation and develop a solid marketing plan:

  1. Long-tail keywords are longer, more specific phrases that are less competitive but still have a significant search volume. By targeting long-tail keywords, you can increase your chances of ranking higher in search results and attracting more targeted traffic to your site.
  2. Use keyword variations of your target keywords throughout your content. For example, if your target keyword is “dog food,” you can also include variations like “pet food,” “kibble for dogs,” or “best dog food.”
  3. Optimise on-page elements such as title tags, meta descriptions, header tags, and image alt tags to include your target keywords.
  4. Use keyword-rich anchor text when linking to other pages on your website or to external sites.
  5. Instead of just focusing on the keywords, consider the user intent behind the search. By understanding what the user is searching for, you can create content that is more relevant and valuable to them.
  6. Use Google trends to see if there are any breakout search terms. This will help with content creation and new search terms to target.

By implementing these techniques, you can develop a comprehensive and effective keyword strategy that can help improve your search engine rankings, drive more traffic to your site, and ultimately increase your online visibility and revenue.

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