How To Make It As A Freelance Digital Marketer


As a freelance web designer and SEO expert, you have the opportunity to help businesses and individuals establish a solid online presence. Your expertise in designing and developing user-friendly, visually appealing websites optimised for search engines should help clients attract more traffic, generate leads, and grow their online business. Freelancing or SEO consultancy also has a few perks, including; working on projects that interest you, setting your schedule, and establishing your rates. However, to succeed in this field, you must have a strong portfolio, excellent communication skills, and a deep understanding of the latest trends and best web design and SEO practices.

1. Prospecting For New Clients

Becoming a successful freelancer takes time and patience and you will find that one of the most critical factors will be having the time to prospect. Finding new clients is difficult, especially with the current marketing conditions and competition.

Here are a few ideas to get you going;

  • Assign Time: Make time every day to check all your channels for new work. The early bird catches the worm!
  • Referrals: Ask your existing clients to refer you to their friends, colleagues, or other businesses that may need your services.
  • Social Media: Use social media platforms like LinkedIn, Twitter, and Facebook to showcase your work, engage with potential clients, and share helpful content related to your expertise.
  • Networking: Attend local networking events, industry conferences, and meetups to connect with other professionals in your field and potential clients.
  • Job boards and freelance platforms: Register on job boards and freelance platforms like Upwork, Freelancer, and Fiverr, and apply for relevant projects that match your skill set. Apply for jobs in your industry and offer them a freelance alternative.
  • Cold outreach: Identify potential clients through online directories, social media, and other sources, and reach out to them with a personalised pitch highlighting how your services can benefit their business.
  • Content marketing: Create and share valuable content, such as blog posts, videos, or podcasts, that showcases your expertise and attracts potential clients to your website.

Remember, the key to successful prospecting is to be proactive, persistent, and patient. It takes time to build a steady stream of clients, but with the right approach, you can attract high-quality clients who value your skills and expertise.


2. Use Awesome Freelance Tools For Digital Marketing Projects

As a freelance digital marketer, you’ll need various tools to help you manage and execute your projects effectively. The best tool for you will depend on your specific needs and preferences, but here are a few options to consider:

  • Google Drive: Use Google Drive for all your essential tools such as Word documents, excel, PowerPoint and storage needs. Create client folders and assign content, proposals and quotes. A Google personnel account is free, or a business account is a few quid every month.
  • Project management tools: Tools like Trello, Asana, and Basecamp can help you manage your tasks, deadlines, and project timelines.
  • Social media management tools: Platforms like Hootsuite, Buffer, and Sprout Social can help you manage multiple social media accounts, schedule posts, track engagement, and analyse your performance.
  • Email marketing tools: Services like Mailchimp, ConvertKit, and Constant Contact can help you create and send email campaigns, segment your subscribers, and track your results.
  • Analytics tools: Google Analytics is a powerful free tool that can help you track website traffic, user behaviour, and other key metrics. Other options include Kissmetrics, Mixpanel, and Adobe Analytics.
  • SEO tools: Platforms like Ahrefs, SEMrush, and Moz can help you conduct keyword research, track your search engine rankings, analyse your competitors, and optimise your website for search engines.
  • Design tools: Adobe Creative Suite, Canva, and PicMonkey can help you create high-quality graphics and visuals for your marketing campaigns.
  • Communication tools: Tools like Slack, Zoom, and Skype can help you communicate with clients and team members in real time, no matter where you are.

Ultimately, the best tool for you will depend on your specific needs, budget, and experience level. It’s a good idea to experiment with different tools to find the ones that work best for you. If your budget is low when starting, constantly research for open-source-free alternatives. You will be surprised what you can pick up.


3. Free AI Tools For Digital Marketing

Artificial intelligence (AI) is rapidly transforming the world of digital marketing, and there are now many free AI tools available to help businesses improve their online campaigns. These tools use machine learning algorithms and other AI techniques to analyse data, automate tasks, and provide insights that can help you optimise your marketing strategies and improve your results. Whether you’re looking to improve your SEO, automate your email campaigns, or optimise your social media ads, many free AI digital marketing tools can help you achieve your goals. In this way, even small businesses with limited budgets can use AI technology to compete with larger companies and grow their online presence.

There are several free AI tools available for digital marketing that you can use to improve your campaigns. Here are some popular free AI tools for digital marketing:

  • Google Analytics is a free tool that uses AI to provide insights into your website’s performance, including user behaviour, traffic sources, and conversion rates.
  • Google AdWords is a free tool that uses AI to optimise your search engine advertising campaigns, providing suggestions for keywords, bids, and ad copy.
  • AnswerThePublic is a free tool that uses AI to generate content ideas and keyword suggestions based on user queries.
  • Canva is a free design tool that uses AI to help you create professional-looking graphics and visuals for your marketing campaigns.
  • HubSpot Marketing Free is a free tool that uses AI to help you automate your marketing tasks, including email marketing, social media management, and lead tracking.
  • Grammarly is a free tool that uses AI to help you improve your writing, providing suggestions for grammar, spelling, and tone.
  • Ubersuggest is a free tool that uses AI to help you conduct keyword research, providing suggestions for related keywords, search volume, and competition.

It’s important to note that some free tools may have limited functionality or require upgrading to a paid version for more advanced features.


4. Offer Simple Packages

Offering packages as a freelancer can have several advantages:

Packages give clients a clear understanding of what they will receive for a set price. This simplifies the decision-making process for clients and can help you avoid confusion or misunderstandings about pricing and scope of work. Offering web design or SEO packages can also help you create more predictable revenue streams, as you can set prices based on the specific services you provide and the time it takes to complete them.

You can create a simple web page and outline what you are prepared to do for the price, providing opportunities for upselling additional services or features to clients. This simple marketing strategy can help you increase your revenue and build stronger relationships with your clients. Moreover, offering well-designed and well-priced packages can help you stand out from other freelancers who may only provide custom pricing. This can be a crucial advantage when competing for clients in a crowded marketplace.

5. Keep It Professional

Looking professional as a freelancer can help you establish credibility and trust with potential clients and help you stand out in a competitive marketplace.

  • Your website is often the first impression potential clients will have of you and your services. Make sure it looks clean, modern, and professional. It should also be easy to navigate and provide clear information about your services, pricing, and contact details.
  • Use consistent branding across all your marketing materials, including your website, business cards, invoices, and proposals. This can help to establish a professional image and build recognition for your brand.
  • Even though you may be working from home, dressing professionally can help to put you in the right mindset for work and help you to feel more confident. It can also be vital to meet with clients in person.
  • Whether you’re communicating with clients over email, phone, or video chat, it’s crucial to maintain a professional tone and use proper grammar and spelling. Respond to messages promptly and be courteous at all times.
  • Make sure your workspace is clean, organised, and free of distractions. Use a professional-looking desk and chair, and ensure that your background is tidy and free of any personal items that may be unprofessional.
  • Excellent customer service can help establish a professional image and build trust with your clients. Be responsive to client needs and concerns, and always strive to exceed their expectations.

Overall, looking professional as a freelancer requires attention to detail and a commitment to providing high service to your clients. By following these tips, you can establish a professional image that will help you to stand out and succeed in the competitive world of freelancing.


20 Quick Fire Tips To Become A Successful Freelancer

  1. Define your niche and focus on a specific area of expertise
  2. Build a strong portfolio of your work and showcase your best projects
  3. Establish a personal brand and use it consistently across all platforms
  4. Set clear goals and create a plan to achieve them
  5. Create a professional website and keep it up to date
  6. Join online communities and network with other freelancers and potential clients
  7. Stay organised and manage your time effectively
  8. Set reasonable rates and communicate them clearly to clients
  9. Develop strong communication skills and respond to clients in a timely manner
  10. Be proactive and pitch your services to potential clients
  11. Provide exceptional customer service and exceed client expectations
  12. Stay up to date with industry trends and new technologies
  13. Build a strong reputation and maintain positive relationships with clients
  14. Be flexible and adaptable to changes in client needs and project requirements
  15. Focus on quality over quantity and deliver high-quality work consistently
  16. Take breaks and prioritise self-care to avoid burnout
  17. Stay motivated and keep a positive attitude, even during challenging times
  18. Continuously learn and improve your skills to stay competitive
  19. Develop a strong work ethic and be reliable and dependable
  20. Celebrate your successes and learn from your failures to constantly improve.

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