If you’re an SEO expert/novice, a business owner or anyone else interested in trying to understand how to rank better through search? Here are a few tips that will help you get to where you need to be going with on-page SEO.
First of all, search engines such as Google rank content to help the user. Over many years Google has got a lot better at moving content around that focuses on user intent. This means that content can be analysed in such a way that it helps the user get the information they are after. Once you understand this simple fact, try and push it through your online content.
Before you start any type of SEO campaign or content creation, put together a 3-6 month plan. A strategy will guide you and stop you from just having a go! To produce content with purpose. You can also evaluate what you did, what needs to be improved and monitor the outcome. This will give you the highest probability of success.
Aim Wide To Miss Small
Create pages that target many keywords rather than just a few. This will give you more ammunition to rank well for the user intent. If you find many questions around the same topic, maybe write about all of them. When strategising about content titles, comparing what’s already been written by your competitors or developing a framework for your page or post, work out what and why it’s relevant for both you and the user.
Tools to use for research:
- People Also Asked – Perfect for structuring more questions around your content.
- Answer The Public – Awesome for comparing questions around content ideas.
- Semrush – Paid tool for keyword ideas and to get an idea of how easy or difficult it will be to chase them.
- Ubbersuggest – Free tool to compare keyword ideas.
- ChatGPT – A good tool to help write, develop and produce content.
- Grammarly – Free and Pro options to make sure your work is edited to a high standard.
Do you need more tools to framework your content? It’s up to you, but to be honest, no!
Build A Foundation
Don’t go chasing waterfalls (TLC) – as in high-value search terms with a heavy demand with competitors already trying their best for the top spot. Grab hold of all the low to zero-value search terms to help build the foundations for your online presence. There’s gold in those low-value options, so you should get to work and go for the trickle rather than nothing at all.
- Semrush and Ubbersuggest can help you find zero and low-value key search terms to target.
- Use ‘Ask the people’ and ‘Answer the public’ to look for questions around those low-value queries.
- Build foundation content around low to zero keywords that can help with high-value key search terms in the future.
- Build an internal link structure that wraps keywords around additional content.
- Build a clustered matrix using categories, pages, and posts.
Use The Basics To Structure Your On-Page Content
There’s always been a few simple steps to follow when wrapping your content around some HTML or CMS system. Just follow the yellow brick road:
- Meta Title/ Page Title Tag – Put your keyword in your title
- H1 – Put your keyword(s) in your H1 tag
- Paragraph Tags – put your keywords in your content
- URL – put your keywords in your URL
Moreover, secondary parameters can also help:
- H2 tag – Propogate your targeted keywords or questions using this tag. Use related searches and matched terms from your research. These should be semantically related.
- Images – call your images the keywords and try and create unique images for your pages. Use your alt tags to describe the image.
- Internal Links – If you have already written about additional content, hyperlink a keyword to that content.
- External Links – Try and link facts, statements or additional information to external links where appropriate.
- Content Length – Compare your article to your title’s first page of SERPs. What are they saying? Is your content better?
- Use a list or table at the beginning of your content to chase a SERP feature, such as a featured snippet.
Pushing all these tasks together should give you the biggest opportunity to rank for as many keywords as possible.
Becoming The Authority
Many company owners feel they need an expert in their field to write and produce content for their online presence. To become an authority in your market niche, you don’t need a PhD, master’s degree, certifications or 40 years of experience. The idea is to have topical coverage that answers all the questions.
A good structure for any website is to have target pages and then go on and produce relevant content that links to the target page to help supplement questions and answers. This simple strategy will give your brand authority online.
5 Steps To Success
- Ask Questions.
- Zero-volume keywords can mean relative traffic.
- More Keywords will give you more authority, meaning future articles should rank higher through SERPs.
- Your 3/6 month strategy should be to rank for more keywords around your niche, products or service offering.
- Internal linking should be considered for all your relative content – does your content speak to each other?
Would you like to work with a professional with over 16 years of experience? Would you like to lift your brand presence online without the hefty agency fee?
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Hi, I’m Dave. I’ve been building websites and helping businesses grow online for over 18 years. If you think we can work together, get in touch today and say hello.