Using ChatGPT To Help Discover SEO Keywords For Your Industry


Currently, ChatGPT is not connected to keyword research apps that allow you to analyse and research user terms for your website. Keyword research is a vital factor used by SEOs for website optimisation. Before tweaking pages, metadata and writing content, it’s a good idea to know why you’re writing and what the projected target is.

While experimenting with ChatGPT, it’s interesting to revise the response and how you ask the AI chatbot a question. For example:

Ask ChatGPT A SEO Keyword Research Question.

Question 1 – based on keyword research for jewellery retailers – what would be the outcome?

What are the best SEO keywords to use for jewellery retailers?

ChatGPT response:

As an AI language model, I don’t have access to your specific business details or target audience. However, I can provide some general guidance on selecting SEO keywords for jewellery retailers.

  • Product Keywords: Start with the keywords that describe your products. For instance, if you sell diamond rings, use “diamond rings,” “engagement rings,” “wedding rings,” “diamond jewellery,” etc.
  • Brand Name: If you have a brand name, include it in your keywords. This will help you build brand recognition and increase brand searches.
  • Location: If you have a physical store, include your city or region in your keywords. For instance, “Diamond rings in Los Angeles” or “Wedding rings in New York.”
  • Long-tail Keywords: Long-tail keywords are more specific, longer phrases that target a niche market. They may have lower search volume but higher conversion rates. Examples of long-tail keywords for a jewellery retailer may include “vintage diamond rings,” “gold necklaces for women,” or “custom wedding bands.”
  • Trending Keywords: Keep up with the latest trends in the jewellery industry and incorporate relevant trending keywords into your content. For example, “sustainable jewellery,” “lab-grown diamonds,” or “minimalist jewellery.”

Conduct thorough keyword research and analysis to determine the best keywords for your business based on search volume, competition, and relevance. Also, ensure that you use keywords in a natural and non-spammy way throughout your website’s content.


The response is interesting as the chatbot does give some high-value keywords to be considered for a PPC campaign. Trying to rank organically for these search terms as a jewellery retailer with an e-commerce website is very difficult.

ChatGPT Can Give a Different Reply

Let’s ask ChatGPT the same question but in a different way. After all, the AI platform can only react to your instructions.

Question 2 – based on keyword research for jewellery retailers – what would be the outcome?

What are the most common words used for jewellery retail websites?

ChatGPT response:

The most common words used for jewellery retail websites can vary depending on the specific focus and style of the website. However, here are some words that are commonly used in jewellery retail websites:

  • Jewelry/Jewellery: This is the most common term used to refer to the products being sold on the website.
  • Rings: This refers to a type of jewellery that is worn on the finger.
  • Necklaces: This refers to a piece of jewellery worn around the neck.
  • Earrings: This refers to a piece of jewellery worn on the earlobe or ear.
  • Bracelets: This refers to a piece of jewellery worn on the wrist.
  • Diamonds: This refers to a precious gemstone that is often used in high-end jewellery.
  • Gold: This refers to a popular material used in jewellery making.
  • Silver: This is another popular material used in jewellery making.
  • Gemstones: These refers to a variety of precious and semi-precious stones that are often used in jewellery making.
  • Custom: This refers to jewellery that is made to order according to the customer’s specifications.
  • Sale: This refers to a promotion or discount being offered on certain products.
  • Fashion: This refers to jewellery that is designed to follow current fashion trends.

These are just some of the most common words used for jewellery retail websites. It’s important to note that the specific keywords used will depend on the individual website’s target audience, branding, and product offerings.


ChatGPT has given out some high-value keyword suggestions. However, ranking for these search terms will take a lot of effort. These key search terms can be the focus of a PPC campaign. Moreover, ChatGPT has given out a good selection of keywords for jewellery retailers with e-commerce websites to consider.

Why Not Try Using ChatGPT Before Your Next Marketing Campaign?

Here are five questions you may want to ask:

  1. What are the least common words used for jewellery retail websites?
  2. What are the most common sentences used on jewellery websites?
  3. What are the best sales on jewellery websites?
  4. What would be the best marketing campaign for a jewellery website?
  5. What’s the best way to sell jewellery online?

Remember to adapt the questions to your desired industry. Finally, I asked ChatGPT the following question and will leave you with the answers.

What’s The Best-Ever Marketing Campaign For Jewellery?

There have been many successful marketing campaigns for jewellery over the years, making it difficult to determine the “best ever.” However, here are a few notable campaigns:

  • De Beers’ “A Diamond Is Forever”: This iconic campaign, launched in 1947, helped to establish the idea that a diamond ring was an essential part of an engagement proposal. The campaign’s tagline “A Diamond Is Forever” became a cultural phenomenon and is still widely recognized today.
  • Tiffany & Co.’s “Legendary Style”: This campaign, launched in 1987, featured high-fashion images of Tiffany jewellery and helped to establish the brand as a symbol of luxury and sophistication. The campaign’s tagline “Legendary Style” became synonymous with the brand’s image.
  • Cartier’s “Love” Campaign: This campaign, launched in 1970, featured the iconic “Love” bracelet and helped to establish the brand as a symbol of love and commitment. The campaign’s tagline “The Love We Share Without Knowing” became a cultural touchstone.
  • Pandora’s “The Art of You” Campaign: This recent campaign, launched in 2020, focused on individuality and self-expression, showcasing a variety of people wearing Pandora jewellery and expressing their unique styles. The campaign’s tagline “The Art of You” resonated with customers looking for personalized jewellery.
Futuristic Diamond Ring


Would you like some help with your next keyword strategy? I might be able to help. Why not get in touch today?

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